Wednesday 3 December 2008

DFS advert banned by Advertising Standards Authority

Hot on the heels of Apple being found guilty of misleading advertising by the Advertising Standards Authority, furniture retailer DFS have had their advertising banned for making their sofas look too big.

They admitted using special technology to superimpose actors into domestic settings but denied trying to make their sofas look bigger. However, the ASA concluded that although DFS had not intended to exaggerate the size of its sofas, "some of the sofas did appear large in relation to the actors."

Here is the offending advert - see what you think

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