Woolworths - The value of a brand

One of the topics we recently covered as part of the Marketing unit was branding. The BBC have just published an interesting article on the value of the Woolworths name in light of its imminent demise. 

The article gives an interesting account of the problems faced by a well known high street brand name when compared with younger, online retailers like Google or Yahoo, and image-focused companies like Nike or Adidas. 

The article is well worth a look. Feel free to leave a comment with your views.

BBC Woolworths Article - Branding