Learning Point:
The ASA is a voluntary body set up to monitor advertising in the UK - advertisements must be legal, honest, truthful and not cause offence.
Thursday 27 November 2008
Apple advert banned by ASA
As we have been discussing the role of the Advertising Standards Authority in recent weeks in relation to Marketing, I thought this was an interesting story. Apple have been found guilty of exaggerating the speed of their new 3G iPhone. Their claims that it was "really fast" was backed up by footage showing internet pages loading up in less than a second. 17 complaints were made by people who said the advert had misled them as to is speed and the advert has now been banned.
Sunday 23 November 2008
Why do we need economic growth?
The BBC have an interesting article on their website which I recommend you have a look at. It explains the reasons why economic growth is important and could give you some useful extra information to increase your own knowledge. As well as giving a simple definition of what economic growth is, it highlights its benefits and costs.
If you read it, leave a message and tell me what you think.
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