Apple advert banned by ASA

As we have been discussing the role of the Advertising Standards Authority in recent weeks in relation to Marketing, I thought this was an interesting story. Apple have been found guilty of exaggerating the speed of their new 3G iPhone. Their claims that it was "really fast" was backed up by footage showing internet pages loading up in less than a second. 17 complaints were made by people who said the advert had misled them as to is speed and the advert has now been banned. 

Learning Point: 

The ASA is a voluntary body set up to monitor advertising in the UK - advertisements must be legal, honest, truthful and not cause offence.

For further details, check out the link below:

http://news.bbc.co.uk/1/hi/business/7749435.stm