Woolworths - The value of a brand

One of the topics we recently covered as part of the Marketing unit was branding. The BBC have just published an interesting article on the value of the Woolworths name in light of its imminent demise. 

The article gives an interesting account of the problems faced by a well known high street brand name when compared with younger, online retailers like Google or Yahoo, and image-focused companies like Nike or Adidas. 

The article is well worth a look. Feel free to leave a comment with your views.

BBC Woolworths Article - Branding

DFS advert banned by Advertising Standards Authority

Hot on the heels of Apple being found guilty of misleading advertising by the Advertising Standards Authority, furniture retailer DFS have had their advertising banned for making their sofas look too big.

They admitted using special technology to superimpose actors into domestic settings but denied trying to make their sofas look bigger. However, the ASA concluded that although DFS had not intended to exaggerate the size of its sofas, "some of the sofas did appear large in relation to the actors."

Here is the offending advert - see what you think