BICS / Marketing & Operations NAB Revision Questions

A couple of you have asked about revision style questions to work on in preparation for the Marketing and Operations NAB and resits for the BICS NAB. You can find questions by doing the following:

1. Click on the Business Studies Document icon on the right and it will take you to Scribd.
2. Make sure you have clicked on the Higher Business Management folder.
3. Scroll up and down until you find your desired questions.

Feel free to print them off if you want to work on them. I am happy to spend time discussing your answers with you outside of classtime.

Yellow Pages Advert

Cadburys Advert - Gorilla

Cadburys Advert

Marks and Spencer

Scotch Beef

Shell

Impact of new Scotch whisky legislation

New legislation which will protect whisky from cheaper foreign versions is coming into force in Scotland on Monday. This will include new rules on how the bottles are labeled and marketed in an effort to protect the product. The new legislation will cover things such as:

Five categories of Scotch Whisky are defined for the first time; Single Malt Scotch Whisky, Single Grain Scotch Whisky, Blended Malt Scotch Whisky, Blended Grain Scotch Whisky, and Blended Scotch Whisky.

New rules to prevent the misleading labelling and marketing of Single Malt Scotch Whiskies.

A ban on the use of a distillery name as a brand name on any Scotch Whisky which has not been wholly distilled in the named distillery.

Clear rules on the use of age statements on packaging.

This new legislation will have a major impact on how whisky is marketed across the world.

New Scotch whisky legislation

Marketing Case Studies - Marketing Mix

Extending the product life cycle

Case Study MP3

Case Study information

The use of the marketing mix in product launch

Case Study MP3

Case Study information

The product life cycle and online fashion

Case Study MP3

Case Study information

Using the marketing mix to drive change

Case Study MP3

Case Study Information

Decision Making Slides

H Bm Decision Making

View SlideShare presentation or Upload your own.

Pogadscie

View SlideShare presentation or Upload your own.

Revision Questions for Unit 1

I have put together all the questions we covered in class into revision sheets which you can work through. I am happy to go over any answers if you want to speak to me.

Unit 1 Questions

Business Information & ICT Slides

Business Information & ICT - Information

View SlideShare presentation or Upload your own.

Business Information & ICT - ICT In Business

View SlideShare presentation or Upload your own.

Business And The Law

View SlideShare presentation or Upload your own.

Information Slides

Business Information & ICT - Information

View SlideShare presentation or Upload your own.

Internal & External Factor Slides

11 Int And Ext Factors

View SlideShare presentation or Upload your own.

Growth Slides

10 Changes In Size Growth

View SlideShare presentation or Upload your own.

Economics Conference - 9 November 2009

A couple of weeks ago, I mentioned that we had the chance to go to the Students & Teachers of Economics in Scotland Annual Conference. This is a full day event at the Glasgow Science Centre and although we don't do Economics, I felt some of the content could be very useful from a business point of view.

Quite a lot of you said you wanted to go but we have had to restrict numbers to 10. Therefore, to ensure only those with a genuine interest don't miss out, we are going to have a little competition.

First of all, click on the link below and have a look at what the day entails. Then you must write a short but detailed explanation as to why you should go to the event. The first 10 people who respond who we feel would genuinely benefit get to go.

LINK: Economics Conference Information

You can either post your response here or write it and hand it directly to me.

Speak to me if you have any questions.

The global recession - key events of the last year.

It is now one year since the collapse of Lehman Brothers, a US investment bank, which is considered to be the beginning of the global recession. Over the year, there were some key events and each link below has a short video that is worth looking at to see how the business world has changed in the last year.

• 15 September 2008: Lehman Brothers goes bankrupt
• 17 September 2008: Lloyds takes over HBOS
• 3 October 2008: $700 billion bailout approved by congress
• 13 October 2008: UK government rescues the banks
• 14 February 2009: US Congress passes $787 billion stimulus
• 2 April 2009: G20 Summit in London
• 22 April 2009: UK budget reveals huge deficit
• 15 July 2009: Record unemployment in the UK

Finance & Advice Slides

9 Finance And Advice

View SlideShare presentation or Upload your own.

Stakeholder Slides

8 Stakeholders

View SlideShare presentation or Upload your own.

Objectives Slides

6 Objectives

View SlideShare presentation or Upload your own.

Entrepreneur Slides

7 Entreprenuer

View SlideShare presentation or Upload your own.

Last week's homework

For those who were absent last week, here is the homework that was given out. I will ensure it is always put on the blog from now on.

1.Explain the costs and benefits of operating as a multinational.

(4 marks)

2. Distinguish between a public sector organisation and a public limited company.

(2 marks)

3. Describe the following:

• A government-funded service provider

• A local authority

(4 marks)

Charities Slides

4 Charities

View SlideShare presentation or Upload your own.

Multinational Slides

3 Multi Nationals

View SlideShare presentation or Upload your own.

Private Ownership Slides

2 Private Ownership

View SlideShare presentation or Upload your own.

Advantages & Disadvantages of Business Organisations

As promised, please find attached a help sheet that shows the advantages and disadvantages of different types of business organisations. Please feel free to print them off if you need to. If you have any questions, please ask. Advantages & Disadvantages of Organisations

Types of organisation help sheet

I have spent this evening putting together simple help sheets for you which shows the main features of each type of organisation. I will do one about the advantages and disadvantages and post it tomorrow night. It is important you learn this so please feel free to print it off if you wish. Speak to me if you have any questions!

Types of organisation help sheet

Corporate Responsibility in football

I found this article about the growing opportunities for football clubs in India and at the bottom, there is a piece on Corporate Responsibility which you could include in your football projects. 

Corporate Responsibility in football

Internal Organisation Slides

Internal Organisations

View more presentations or Upload your own.

Uses, Users & Limitations of Financial Information

Cashflow Slides

Ratio Analysis Slides

Celebrity endorsement works for Nestle....

The celebrity endorsement of George Clooney has helped Nestle achieve worldwide sales of its Nespresso coffee machine hit £1.2bn in 2008, up 30% on 2007. This was the 8th consecutive year that the product's annual sales have risen by 30% or more. 

So what is the secret of it's success? First launched in 1986, the process produces a decent espresso with no spillages to clean up and there are a variety of blends to choose from. Some analysts believe it is this simplicity which is the brand's popularity. 

Advertising analysts say this is only half the story - they say Nestle's marketing has been "first class".

• Huge marketing centred on the celebrity endorsement of George Clooney.
  
• Data capture - consumers are automatically enrolled in a loyalty programme, receiving magazines and the feeling that they are part of an exclusive club.
  
• Minimising the places you can buy the pods from to just the company itself.
  
• Creating machines that only work with the capsules, ensuring repeat purchasing.
  
• Nestle work with manufacturers to keep the costs of the machines down. 
  

Overall, a great example of marketing and advertising at work.

Example exercises for you to use at home if you wish....

Trading Account & Profit & Loss Account Exercises

Trading Account & P&L Account Questions

Publish at Scribd or explore others: Study Guides Academic Work trading trade

Trading Account & P&L Account Solutions

Publish at Scribd or explore others: Study Guides Academic Work music fantasy

Balance Sheet Exercises

2. Balance Sheet Exercises

Publish at Scribd or explore others: Academic Work exercise pain

2. Balance Sheet Solutions

Publish at Scribd or explore others: Study Guides Academic Work fisica solutions

Top 10 Most Embarrassing Celebrity Endorsements?

The Observer Sports magazine published what they thought to be the Top 10 Most Embarrasing Sporting Celebrity Endorsements today. I have chosen a few for your viewing "pleasure." Do you think the benefits of paying these celebrities outweighs the negatives? Let me know what you think:

Ashley Cole & Cheryl Tweedy and the lottery

Ian Wright and the cooking sauce

Tiger, Thierry and Roger and the shaving foam

Hulk Hogan's Ultimate Grill

Virgin Atlantic advert - is it "sexist"?

The Advertising Standards Authority have dismissed complaints from 29 people that the current Virgin Atlantic advert is "sexist". The advert is set in 1984 to celebrate the 25th birthday of Virgin Atlantic and the general complaint was that the advert was "offensive because it was sexist and presented a stereotypical view of gender roles." The ASA decided that "most viewers would understand that the advert presented exagerrated stereotypical views of the early 1980s and played upon perceived attitudes of that time in a humorous way."

Role of the ASA:

Monitors all advertising, sales, promotions and direct marketing. Covers newspapers, magazines, billboards, text messages, internet banner adverts, radio and TV. They can ask the advertiser to withdraw or amend an advert if it is found to be offensive or untruthful. 

Human Resources & IT collide!

Strike action across UK

As if anticipating what we are studying in Higher Business Management, the main news story on this afternoons BBC News website is about the refinery strikes breaking out across the UK. The main elements of the story are:

• The original strike started in Lincolnshire because Total, the owner of the Lindsey Oil Refinery, awarded a contract to an Italian firm.


• Other strikes broke out across the UK in support of the mass walkout at the Lindsey Oil Refinery.


• The leaders of Unite, the largest union in the UK with over 2 million members in the public and private sector, and the GMB, a general union anyone can join, are pressuring the Prime Minister to meet with the heads of industry in the engineering and construction industry.


• They unions want the rights of their members to have the opportunity to be employed.


• The Unite leader, Derek Simpson, said workers felt powerless as they watched foreign workers get employment while they remain unemployed.

The full story is available on the BBC News website. As we have spoken about in class, the trade unions offer the powerless individuals the opportunity to group together to have an important voice. The walkout is the first piece of industrial action they have taken.